The Modern Approach To Bookkeeping and Accountancy
Clearstone Business approached us in early 2017 to uplift their website and digital strategy and to create an experience that was both modern and a breath of fresh air in comparison to many of the traditional firms that they compete with. The aim was to communicate a sophisticated, forward thinking company that engages with software and new technology to help their clients achieve what is necessary when it comes to managing the books and accounts.
Defining strong colours and style rule sheets from the start, the partners at the firm were very impressed by the initial design process. Clean, modern fonts and strong colours in both the blues and greens bridged the gap between that initial impression you might receive from an accountancy firm with a modern technology or software company. This strongly emphasised Clearstone's position as an Xero Gold Partner and their expertise in this sector.
What we were most happy with, within this project; was the custom CMS that we developed for Clearstone. The business is very active with digital campaigns and PPC marketing, so they expressed the need for landing pages and marketing pages within the website. We went one step further and in the process developed a custom landing page builder, where by the team could develop new landing pages quickly and smoothly, make edits to existing landing pages and split test pages off against each other. Leads from these channels would sync with email marketing software as needed, allowing the website to play an important role in bringing new clients to the business.