Launching an innovative, disruptive combination
Cocopro is a drink with purpose. A drink that provides both optimal hydration and recovery all in one, it combines Pure Coconut Water and Whey Protein Isolate and all the electrolytes, minerals and protein you need to keep your body and mind performing optimally. Cocopro approached us to enhance and lift their brand to a new level, strengthening their identity, improving their packaging and developing a digital experience that would enhance their social engagement.
We crafted an identity that sought to communicate the ethos of the Cocopro brand, one that is fast paced, resilient and stops at nothing until a goal is achieved. Our work aimed to build something greater than a drink, but a community of fans, fitness enthusiasts and followers who would engage with Cocopro on a deeper level, supporting the brand through their growth. We defined every aspect of the Cocopro brand, from the logo, the typography and the rules to follow when designing and developing printed or online marketing material for the brand. This would support Cocopro as they grew further than the UK and launched in regions across Europe and the U.S.
We carefully mapped out the user-experience flow of the Cocopro website before designing each page's interface, considering different devices and user purpose. The website was developed with a complex CMS that enabled them to grow their reach with premium content, connecting to their social platforms.