A Distinguished Look, Crafted and Refined in London
Poppy London is a contemporary, high-end London fur company. They approached us to help redesign and redevelop their e-commerce website and in the process improve the look of the overall brand. Through the process we would design Poppy London a new logo, define stronger rules in the way of type and colours and develop an e-commerce experience that was simple to use and easy to explore.
The design of the Poppy London website took several stages as we carefully considered its purpose from a user experience perspective. We introduced a dynamic shopping bag feature that would dynamically update when an item was added to the cart. With a click of the mouse and without the user leaving the current page, they could view and adjust what was in their shopping cart and begin the checkout process.