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The Work

  • Brand Identity
  • Brand Positioning
  • Product Packaging
  • Digital / Web
  • Point of Sale
  • Social Campaign

Evolving a Healthy Eating Movement

Founded in 2012, Wheyhey! Ice Cream disrupted the healthy eating landscape by being the first no sugar, high protein ice cream available in the UK, as well as overseas in Europe and the Middle East. Wheyhey! had purposefully moved away from the conventional identity that surrounds healthy food with an aim to not only disrupt but to also create conversation around their concept, their story and their vision.

Wheyhey! initially engaged us in early 2014 to re-think their digital strategy and presence on their website and across social media platforms. Since then our relationship has continued to grow and we have continued to work closely with Wheyhey! as the continue to grow, winning listings in Tesco, Sainsburys, Ocado and Holland and Barrett. In 2015 Wheyhey! felt it was time to evolve their brand and to define more clearly their true message and their true following.

A Cleaner and Smarter Brand, Website and Packaging Design

Wheyhey’s core message was simple; “Live Outrageously Well”. It was an encouragement to the everyday person to live their very best and to let them know, it’s ok to treat yourself from time to time. Wheyhey wanted people to know that they could still enjoy ice cream and finer things in life without backtracking on their health and nutrition.

Following these defining messages, we begun crafting a cleaner, smarter looking product that highlighted it’s main USP – protein. The website is currently being developed, and will consist of smooth animations, strong type and powerful imagery. Imagery of people living life to the fullest, healthy and fun as the core themes throughout.

Following the new packaging design and the development of the website, our team began building various point of sale items that can be used as the new designs roll out across supermarkets in spring 2017.

food website

healthy food branding

food and drink branding and packaging design