Evolving a Healthy Eating Movement
Founded in 2012, Wheyhey! Ice Cream disrupted the healthy eating landscape by being the first no sugar, high protein ice cream available in the UK, as well as overseas in Europe and the Middle East. Wheyhey! had purposefully moved away from the conventional identity that surrounds healthy food with an aim to not only disrupt but to also create conversation around their concept, their story and their vision.
Wheyhey! initially engaged us in early 2014 to re-think their digital strategy and presence on their website and across social media platforms. Since then our relationship has continued to grow and we have continued to work closely with Wheyhey! as the continue to grow, winning listings in Tesco, Sainsburys, Ocado and Holland and Barrett. In 2015 Wheyhey! felt it was time to evolve their brand and to define more clearly their true message and their true following.