Skip to content
03 June 2026

Strategy, By Design

We're proud to have partnered with World Rugby to bring their Strategic Plan 2026–31 to life. Working closely with their team, we translated a bold new vision - Powering Rugby. Uniting the Game. Enriching Lives. - into a cohesive, compelling design that reflects the ambition and global reach of the sport.

From the visual identity of the plan to the design of the document itself, our work was shaped by the same principle at the heart of the strategy: that rugby belongs to everyone. It was a privilege to play a part in shaping something that will guide the game for the next five years.

To reflect the truly global nature of the sport, we also delivered fully designed translations of the plan in Spanish, French and Japanese, ensuring World Rugby's vision could be communicated with the same clarity and impact across their worldwide community.