The functional drinks market demands brands that feel as good as they perform. For Fibre Up, we designed and developed a Shopify e-commerce experience that does exactly that, clean, fresh, and built for the way people actually shop.
The site is fully optimised for mobile, with a considered design that moves as effortlessly on a phone as it does on desktop. A subscribe and save model is woven naturally into the purchase journey, reducing friction and rewarding the kind of loyalty a health brand depends on.
The project extended into Klaviyo ; with a suite of email designs that carry the brand's fresh aesthetic into the inbox, turning post-purchase communication into another touchpoint worth noticing.
