Fresh Start in Education supports some of the most vulnerable children in the UK's education system, and their website needed to reflect the weight and warmth of that mission. With local authorities as the primary audience, the work demanded credibility, clarity, and a considered human touch. We evolved the existing brand, refining the visual language, typography, and colour to feel purposeful and professional, then channelled it into a website built to inform and reassure decision-makers. Every practice area is communicated with care, making a complex offer feel accessible. The defining detail is in the motion. Delicate line animations trace a child's journey through education, a quiet, considered piece of storytelling that runs through the experience, reminding every visitor what the work is ultimately about.
