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Dolphin Fitness

Elevate Your Everyday

What we delivered

  • Brand Identity
  • Web Design
  • Ecommerce
  • Email
  • Social
Dolphin Fitness is one of the UK's most established marketplaces for health, nutrition, and fitness; a brand built on trust long before e-commerce became the norm. With a loyal following earned over two decades, the business needed an identity that honoured its heritage while positioning it for the next chapter. Working in partnership with Drive - The Brand Workshop - we evolved the brand and applied it with rigour across every touchpoint: a bespoke e-commerce platform, email, packaging, social, and print. The result is a cohesive brand experience that performs as consistently in the inbox as it does on the shelf.

“Dolphin Fitness is thrilled with Muchmore’s outstanding work across naming, branding, packaging, and ecommerce—delivering a cohesive, high-impact identity executed with creativity and precision.”

Simon Harris
Dolphin Fitness, Project Lead

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