Dolphin Fitness
Elevate Your Everyday
What we delivered
- Brand Identity
- Web Design
- Ecommerce
- Social
Dolphin Fitness is one of the UK's most established marketplaces for health, nutrition, and fitness; a brand built on trust long before e-commerce became the norm. With a loyal following earned over two decades, the business needed an identity that honoured its heritage while positioning it for the next chapter. We evolved the brand and applied it with rigour across every touchpoint: a bespoke e-commerce platform, email, packaging, social, and print. The result is a cohesive brand experience that performs as consistently in the inbox as it does on the shelf.
“Dolphin Fitness is thrilled with Muchmore’s outstanding work across naming, branding, packaging, and ecommerce—delivering a cohesive, high-impact identity executed with creativity and precision.”
Simon Harris
Dolphin Fitness, Project Lead
