CrunchCup has crafted a one-of-kind product that is growing fast in popularity across the US. With fast growth, comes moving pieces and lots of collaboration between teams and individuals working on the brand. The team were soon finding that the brand was becoming disjointed when worked with across lots of different mediums. We helped CrunchCup establish all pieces of the brand in a definitive brand guide that could be shared between the team, from Social media partners to print advertising – the brand would stay in unison.
Designing for Shopify Plus.
The second stage of this project was to provide an uplift to the website design in preparation for the brand’s move to the Shopify Plus platform. The original website was empty of colour and lacked the excitement and bright fun personality the brand deserves. We brought colour, new bold type and strong icons and imagery to the new design.