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Icon Nutrition

The Work

  • Brand Identity
  • Packaging Designs
  • Digital / Web
  • Point of Sale
  • Social

Encouraging A Community To Embrace Fitness

Icon Nutrition has become a benchmark brand amongst the UK Crossfit and fitness community. Founded in 2012, it has grown through a persistent drive to provide the very best sports supplements to it's customers, continuously innovating with new products and flavours to enhance their range and widen their reach.

Throughout 2016, we worked closely with the founding partners of Icon, helping to enhance their brand and bring their identity together under one collective body. Through an extensive rebrand process, we defined the direction for the brand's growth through not only how it looks but also how it communicates with it's audience. We redesigned all of the products packaging and have continued to work with Icon as they release new products and develop new extensions of the business.



Mountain Child